If you found Common Naming Mistake #5 - Trademarking a familiar (or even recurring) issue, or if you have more questions about trademarks, then you may want to check out our paper Common Misconceptions About Trademarks by Interbrand's Senior Trademark Consultant Jerome McDonnell. Here you'll find answers to most of the questions that arise around legal brand name approval: usage rights, tips for planning and timing, and when and how trademarks can be used.
Because trademarks are so much more than just names.
