by Lauryn Bennett and Pete Cenedella
Microsoft’s engineering partnership with Carnegie Mellon University has yielded a technology with all the earmarks of next-big-thing potential.
Skinput – cleverly named to suggest an input device on your skin – is a relatively small device that projects information onto your arm, and then allows you to interact with that information through simple taps and motions.
Check it out:
From inside the development pipeline, Skinput’s a no-brainer – new, useful, and cool to boot. It addresses consumers’ issues with current mobile technology – the way its carry-with, hands-on benefit has morphed into the latest hindrance.
Especially because it’s the first of its kind, the marketing rollout’s verbal components – from name to voice and messaging – are about as crucial as they get.
Skinput is a perfect example of the kind of cutting-edge product where perception could be fluid, so the variable consumer reaction needs to be managed by means of a sound verbal strategy.
Now, will this product see the light of day any time in the near future? We don’t know.
But if and when that day comes, Microsoft is well on their way with what we think is a killer name. Matching that first piece of Skinput’s verbal identity with a distinctive voice, consistent messaging, and a compelling story will be just what this product needs to succeed – with the snap of a finger, of course.
