Introducing That’s Debatable – a new approach we’ll be taking to expand upon the popular brandchannel debate section to provide a platform for debating the “big picture,” sharing more perspectives, and delivering more value to our readers.
That’s Debatable will take on big topics in our industry that offer rich opportunities for debating the merits of different points of view. We’re jumping in with one of the most widely debated topics out there right now: social media. What does it do for brands? How does it work? How do we measure it? How do we use it to a brand’s best advantage?
Over the next 10 weeks, we’ll be posting a new point/counterpoint on a social media hot button each week to hear what you have to say on the matter. We’ll also be sharing some thoughts of our own – Interbrand experts across the global network will be weighing in on each topic with perspectives and examples to keep the fire of controversy burning bright. We’re also posting a social media survey that covers the Top 10 questions we hear most often – from clients, industry thought leaders, and readers like you – so we have some data to round out our understanding of how people feel about social media. When the 10 weeks are up, we’ll do the legwork to collect all of the ideas and conversations shared throughout this edition of That’s Debatable, and share the results with all of you.
We hope you’ll share your thoughts with us – take the survey, offer your comments, suggest new topics, tell us what you’ve posted on your own blog that’s relevant to the conversation. That’s Debatable is here so all of our opinions can be heard and used to collectively shape the best way to build brand value.
Thanks for playing.
